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DLA Piper

North America Innovative Lawyers 2017: Data, Knowledge and Intelligence - Law firms and legal service providers

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AwardStandout
Originality9
Leadership8
Impact9
Total innovation score26
CommentIn partnership with Axiom Consulting, has built a predictive analytics tool to address loss in revenue from existing clients. It reviewed data on thousands of client records and developed a retention strategy for each one. The result was a significant increase in revenues ($38m) through reducing the size of client matter teams, adding one or more industry experts to the team and running focused marketing initiatives for each client.