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Quality Solicitors

Industry Pioneers 2011

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Rankings at a glance
Award levelHighly Commended
InnovationHigh street law
Originality6
Rationale6
Impact8
Total20
DescriptionStructured like a franchise, Quality Solicitors effectively rebrands 300 pre-existing high street solicitors under a common, consumer-friendly identity. The brand has opened 130 legal access stands in WH Smith shops, and has implemented routine Saturday opening hours to help reach consumers.