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Pinsent Masons

Most innovative law firms 2016: Innovation in business development and knowledge sharing

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AwardStandout
Total Innovation Score26
Originality9
Rationale9
Impact8
DescriptionIn 2014, UK pensioners were allowed to cash out their entire pension, rather than being obliged to take out an annuity. For some insurance companies, the end of the mandatory annuity market meant their revenues would be halved. Pinsent Masons devised, created and pitched a new insurance product to its pensions clients to help them attract and retain customers. Commended: Simon Laight.