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| Rankings at a glance | |
|---|---|
| Award Level | Highly Commended |
| Innovation | The Kiss Principle: use of bank-card- size hand-outs that has won clients. |
| Originality | 6 |
| Rationale | 5 |
| Impact | 6 |
| Total | 17 |
| Description | Ground-breaking for the German market to use humour and irony in this way to market the firm. These small cards carry important guidance and have won direct instructions. |
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