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FT Law 50 2008

Rankings at a glance
2008 Rank48
2007 Rank-
2008: Total score for ALL entries submitted41
2008: score band for ALL entries submitted (/10)1
Number of standout entries in FT REPORT0
Number of highly commended entries in FT REPORT0
Number of commended entries in FT REPORT1
2008: total weighted score for ranked entries in FT REPORT1
2008: score band for ranked entries in FT REPORT (/10)1
2007: total weighted score for ranked entries in FT REPORT0
2007: score band for ranked entries in FT REPORT (/5)0
2007: Profits per Equity Partner (PEP)610
2007: score band for PEP (/5)2
Assessment of management commitment and innovation value to firm (/20)7
Total Innovation Score in the FTLAW50 (/50)11

Marketing & PR 2008

Rankings at a glance
Award LevelCommended
InnovationBranding exercise for the firm which produced the strapline 'Clarity Matters'.
Originality5
Rationale6
Impact5
Total16
DescriptionA thorough branding campaign which involved some innovative elements such as the use of comic sketches to engage employees with the firm's core brand value.