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Mishcon de Reya

Most innovative law firms in Private Client Work 2012 (2)

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Award levelCommended
InnovationProtecting the reputation of Coventry City Football Club
Originality6
Rationale6
Impact5
Total17
DescriptionUsed the little-known tort of lawful means conspiracy to avoid costly defamation proceedings and protect the reputation of the English football club against a newspaper.

Most innovative law firms in Private Client Work 2012

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Rankings at a glance
Award levelHighly Commended
InnovationReputation protection and enhancement
Originality7
Rationale7
Impact5
Total19
DescriptionWith a unique blend of law and communications, the firm devised a proactive and open strategy to prevent bad publicity for a high-profile client where traditional public relations strategies had failed.

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