MMS KnowlEDGE: integrated branding and promotional campaign for the firm's added-value knowledge products.
Originality
6
Rationale
6
Impact
7
Total
19
Description
Launched a client hub on the firm's website along with an integrated marketing campaign over 12 months that resulted in 1,624 registrations - 40 per cent of whom were individuals at or just below Board level.
SPECIAL REPORTS 
