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Gowling WLG

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DescriptionTechnology company Dyson discovered counterfeit copies of its bladeless fans were being made in China within six months of the product's launch. The copies were being distributed to over 50 countries, presenting a threat to Dyson's product and its investment. To address this, lawyers developed a centralised and efficient approach to defending Dyson's intellectual property (IP) rights globally. Using internet monitoring and a strategy to coordinate a network of local counsel from the UK, the Gowling team has substantially reduced IP infringement by finding the fake manufacturers and interrupting their global sales. Commended: Kate Swaine and Gordon Harris.