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Eversheds

Marketing & PR 2008

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Rankings at a glance
Award LevelHighly Commended
InnovationA survey about the relationship between private equity firms and management teams.
Originality5
Rationale7
Impact6
Total18
DescriptionUsing the firm's partners to conduct research in the mid-market private equity space was novel. Enabled the firm to be a useful provider of information to private equity firms and to position itself as a thought leader. Also garnered extensive media coverage.