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| Rankings at a glance | |
|---|---|
| Award Level | Highly Commended |
| Innovation | DLA Piper Re-brand: the process from inception to roll-out (including a global advertising campaign). |
| Originality | 6 |
| Rationale | 6 |
| Impact | 6 |
| Total | 18 |
| Description | A successful rebranding exercise that involved consultation with employees to come with the strapline 'Everything Matters' - an unusually deep, systematic and efficient exercise for a law firm with some new elements. |
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