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DLA Piper

Marketing & PR 2008

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Rankings at a glance
Award LevelHighly Commended
InnovationDLA Piper Re-brand: the process from inception to roll-out (including a global advertising campaign).
Originality6
Rationale6
Impact6
Total18
DescriptionA successful rebranding exercise that involved consultation with employees to come with the strapline 'Everything Matters' - an unusually deep, systematic and efficient exercise for a law firm with some new elements.