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Most innovative law firms in Corporate Strategy 2013

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Law Firm
Award level
Originality
Rationale
Impact
Total
Description
FondiaStandout89825A strategy that breaks with traditional law firm culture to transform the experience of clients and staff.
AxiomStandout89724A strategy to reassess the industry's approach to contracts by treating them as a separate legal discipline, regardless of purpose.
Vieira de Almeida & AssociadosHighly Commended88622A talent management strategy to identify and develop individual lawyer innovation.
Hogan LovellsHighly Commended77721Predicted the emerging payments services market to position its cross-practice team as the go-to experts.
Latham & WatkinsHighly Commended77721Marketing initiatives devised in collaboration with a mobile apps agency to create a new legal business.
Loyens & LoeffHighly Commended67821A one-day brainstorm session of the firm's 700 fee earners to shape its future business model.
Addleshaw GoddardHighly Commended67720A client-focused strategy that combines adaptable delivery models, flexible and value based pricing and a more collaborative culture
MAQS Law FirmHighly Commended68620A coaching programme for all partners that encourages them to play only to their strengths and allies individual development to the firm's objectives.
RPCHighly Commended67720A counterintuitive strategy to focus on high-end growth in the downturn has seen the firm win higher-value work.
Weil, Gotshal & MangesHighly Commended57820A successful strategy to develop the London office of a US law firm into a market-leading business through hiring, retention and a different approach to clients.
Wolf TheissHighly Commended77620A multidisciplinary property service for the financial industry in connection with non-performing loans and distressed assets.
AxiomHighly Commended77519Beginning to reinvent the lawyer's career path through its different business model.
EvershedsHighly Commended58619Strategic support of Miami University's Law Without Walls venture that brings together students, academics, lawyers and clients to develop the industry's future.
Freshfields Bruckhaus DeringerHighly Commended67619Building a global investigations practice through cross-discipline expertise and insightful thought leadership.
Hogan LovellsHighly Commended67619A comprehensive and intensive training programme focused on preparing high-potential lawyers to become effective future partners.
LinklatersHighly Commended77519A new framework to change the approach of individual lawyers to corporate social responsibility.
Vieira de Almeida & AssociadosHighly Commended77519A strategic programme that encourages creativity by consciously putting culture, knowledge and ideas at the heart of the firm.
Allen & OveryCommended67518Unusual in-depth investigation and hard data collection formed foundations for the stress testing, benchmarking and interrogation of its strategy.
Bird & BirdCommended66618Development of international cross-sector and legal practices to become the go-to firm for data centres.
Gómez-Acebo & PomboCommended66618Expansion strategy focused on the client's needs, investment in the next generation of lawyers and international offices.
Houthoff BurumaCommended66618An experiential incubator programme matching smart associates with Dutch start-ups.
NCTM Studio Legale AssociatoCommended57618Successful creation of a new team for food and drink businesses to develop the firm's focus on the agriculture sector.
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