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Blake Lapthorn

Marketing & PR 2008

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Award LevelCommended
InnovationSponsorship of Geoff Holt's Personal Everest, the disabled yachtsman's attempt to sail singlehanded around Britain.
Originality6
Rationale5
Impact5
Total16
DescriptionFirm runs a series of 'Challenge' lectures into which this high-profile sponsorship fitted. A potentially risky initiative as Geoff Holt is a disabled sailor and the appeal of his quest was primarily personal rather than business oriented.