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Bird & Bird

Most innovative law firms 2015: Intellectual property

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Award levelStandout
Total26
Originality9
Rationale10
Impact7
DescriptionBird & Bird successfully protected the brand of Cunningham Lindsey Group, the claims management company. Part of the strategy involved advising the group to take over management of the company's old subsidiary in Poland to gain access to sensitive documents. The case created a precedent that means brand theft can be considered a criminal offence in Poland. Commended: Marta Koremba and Izabela Kowalczuk-Pakula.